Software Development Theory

• Sell the problem - not the product

• Problem with cloud web desktop
• Problem with cloud file storage

• Focus on the "WOW" First

• Rather than make something faster/more efficient focus on something that will make the product stand out.

• Make the product Cloud agnostic

• Many business are putting "cloud first"
• Some cannot use the cloud, or are scared given data breaches uptime.

• Make products operating system agnostic.

• Just make it run.

• Expand capabilities

• Give customers a reason to keep you by adding new features in the latest version.
• Land and expand - get a product in then expand what it can do for the customer.

• Don't sell on Security

• Product must be secure.
• Security however is not a selling point - it won't WOW - see point 1

• It just works.

• Don't let the customer know more than 10% of how something works.

• Noise and processes.

• Never connect a noisy data source to a slow or manual process.