Five elements of business success

1) Build products people love

• Improves customer retention, makes you their first choice.

2) Adoption over monitorization

• Let customers have some things for free (try before you buy).

3) Cultivate a sustainable competitive advantage

• Provide an advantage over competitor products.
• Lock the user into a product

4) Make products simple a clear

• Easy to setup, easy to use.

5) Make decisions fast.

• Someone (much bigger) will beet you to the goal. you will loose any advantage.
• The small guy needs stealth and speed, big companies can make mistakes.