Software Development Theory

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  • Focus on the "WOW" First
  • Rather than make something faster/more efficient focus on something that will make the product stand out.


  • Make the product Cloud agnostic
  • Many business are putting "cloud first"
  • Some cannot use the cloud, or are scared given data breaches uptime.


  • Make products operating system agnostic.
  • Just make it run.


  • Expand capabilities
  • Give customers a reason to keep you by adding new features in the latest version.
  • Land and expand - get a product in then expand what it can do for the customer.